Memphis has precious few resources that serve both as design inspiration and a shopping destination, but this morning, I finally got to visit one such space that’s been high on my list for a minute now. Tucked away among a row of shops in East Memphis, Spruce (5040 Sanderlin Avenue) boasts a collection that reflects owner and interior designer Selena McAdams’ eclectic design aesthetic. The items that populate Spruce are kitschy, clean, glamourous and somehow, homey.
I had a great time talking with Selena about the birth of Spruce, local design trends (she says Memphis is slowly but surely coming out of a 20-year French Country/Southern Traditional rut), her design process, and ogling all the in-store goodness including the shop’s sample closet.
Though I was there for two hours, and I was cognizant enough to finally take pictures like a good blogger should, I probably only captured a fraction of what Spruce and Selena McAdams have to offer. For the rest, you’ll have to see it for yourself. And beware: the store and it’s stock are constantly evolving, so it’s best to either visit often or keep up via Facebook on the Spruce Shop page. By the way, a huge shout-out to Spruce assistant (I made up a title, sorry) and fellow Apartment Therapy reader Meg Kerr who was nice enough to give me lots of preliminary info. Read her informative and pillow-filled blog Kerrent here.